Digipak Analysis: Rihanna

'Loud' by Rihanna is the singer's 5th studio album which was released in November 2010. The above picture is the Digipak for the album.

The Digipak features 6 faces - 3 on the inside and 3 on the outside. As you can see, Rihanna is pictured on most of these panels. This is to represent the artist and also gives Rihanna an opportunity to really publicise herself.

The colours used on the digipak are mainly red or are based around red. They are  extremely bright which draws the audience's attention to Rihanna's hair and lips. Also, the fact that her hair and lips are colour coordinated draws the eye to these features. Rihanna's lips have clearly been covered in lipstick past her natural lip-line which makes them appear bigger and fuller making them appear the focus of the digipak. Red is a colour associated with passion, lust and sexuality which gives the audience an indication of what sort of music will be on the album (one of her risque songs on the album is 'S&M').

The digipak features the name of the album and the artists which is usually essential, but the fact that her name and the album name, Loud, are in a very thin font, it does not take away the focus from Rihanna's face. The inside panels feature her lying provocatively on a bed of roses, again indicating that this may not be a family-friendly album. The recurring theme of red also shows this. 

Rihanna's 'Loud' digipak does not feature any lyrics or any more information about her or the album. This is a negative of the digipak as this should be essential.

Contingency Plan

Contingency Plan Name: Katie Edmead, Charlie Searle, Daniel Morris Production: ‘Make It Out Alive’ music video – Sarah Bird

Potential problems and how to overcome these problems: Adverse weather conditions mean that filming becomes difficult: -        Leave filming for a few days to let the weather settle or create a new scene in a different location that is inside to try and rectify the problem. When throwing the torn up paper into the water, the shot does not go right but can only be done once: -        Print more than one picture, rip them up and keep them separate so that we get multiple chances at the crucial shot. Cannot get access to a lake/river to throw the picture into: -        Possibly scatter the photograph on the ground, throw from a window, or put in the bin.

Risk Assessment for Filming

Risk Assessment

Group Members: Katie Edmead, Charlie Searle, Daniel Morris

Location: 10 Aylmer Road, Dagenham, Essex

                   Hainault Forest, Essex

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity)	Measures to Take to Manage Risk	Risk Managed? Y/N
Possibility of snow.	Camera worker, actor(s)	4/5	4/5	8/10	Wear appropriate footwear with grips to avoid slipping.	Yes.
Filming by water - water hazard.	Actor(s)	2/5	4/5	6/10	Stay well away from the waters edge to avoid slipping.	Yes.
Theft.	Camera worker, actor(s)	1/5	3/5	6/10	Constantly checking that all equipment is present, not leaving any equipment unattended.	Yes.
Damage to actor(s)/equipment.	Actor(s)	3/5	4/5	7/10	Take precautions when using equipment. Make sure all cast and crew members are behaving responsibly.	Yes.

Contacts

Emergency Service: 999           
Robert Clack School: 02082704200           
Other Contacts: 07985597109           

Location Sheet

Production Schedule Location Visit Sheet Programme Title: ‘Make It Out Alive’ Client: Sarah Bird Writer: Katie Edmead, Charlie Searle, Daniel Morris Producer: Katie Edmead, Daniel Morris Director: Charlie Searle Date: 20/11/2012 – 14/1/2013

Rough Sketch/Explanation of location and key points to note 10 Aylmer Road, Dagenham, Essex Hainault Forest, Hainault, Essex Access to location via: Car Name and number of location contact: 10 Aylmer Road – Daniel Morris, 07985597109 Hainault Forest – Public access

Health and Safety Issues to note: ●      Travelling to and from location – busy road could prove hazardous ●      Hainault Forest is public access – uneven ground, unkempt  environment, filming near lake (water hazard)

Potential Filming Problems : ·       Filming on an uneven surface – may need monopod rather than tripod

Additional Notes:  (map of area/weather forecast etc)

Moodboard

This is the mood board that myself and my group created for our music video. It includes pictures of me and Daniel as we will be staring in the music video, our location (Hainault lake) and still shots from our filming. It also features our new KCD Productions logo.