Digipak Analysis: Rihanna

'Loud' by Rihanna is the singer's 5th studio album which was released in November 2010. The above picture is the Digipak for the album.

The Digipak features 6 faces - 3 on the inside and 3 on the outside. As you can see, Rihanna is pictured on most of these panels. This is to represent the artist and also gives Rihanna an opportunity to really publicise herself.

The colours used on the digipak are mainly red or are based around red. They are  extremely bright which draws the audience's attention to Rihanna's hair and lips. Also, the fact that her hair and lips are colour coordinated draws the eye to these features. Rihanna's lips have clearly been covered in lipstick past her natural lip-line which makes them appear bigger and fuller making them appear the focus of the digipak. Red is a colour associated with passion, lust and sexuality which gives the audience an indication of what sort of music will be on the album (one of her risque songs on the album is 'S&M').

The digipak features the name of the album and the artists which is usually essential, but the fact that her name and the album name, Loud, are in a very thin font, it does not take away the focus from Rihanna's face. The inside panels feature her lying provocatively on a bed of roses, again indicating that this may not be a family-friendly album. The recurring theme of red also shows this. 

Rihanna's 'Loud' digipak does not feature any lyrics or any more information about her or the album. This is a negative of the digipak as this should be essential.