Evaluation Question 3

What have you learned from your audience feedback?

Before we finished our music video, digipak and magazine advert, we asked our peers and teachers for their input on how we could improve. We received a lot of praise for our work and ideas, but also a fair amount of constructive criticism.

In terms of our video, we initially had quite a few long shots and not much editing as the song that we produced a video for was quite slow. However, after talking to our teacher, we received the following comments:

• faster editing
• more close up shots
• use a wider variety of shot transitions and cuts

After taking on our teacher's comments on board, we made the relevant changes. We then posted our video on YouTube so that our peers could watch it and provide our feedback. The results were very positive! After making the relevant changes, people enjoyed our video a lot more and said it had much more of a professional feel.

After completing our video, we made a digipak.  Here was the original prototype that we made:

After consulting our audience, we decided to make changes in order to make it better. For instance, we originally decided that we wanted the digipak to be in black and white with just a hint of colour. We decided to make the lips and the writing in red to make them stand out on the black and white background. We also made the face the focus of the digipak by enlarging it and having less of the background of the trees on the front cover. We had a black and white image of trees on the inside of the digipak as we wanted the digipak to remain simple. This was a good and effective move as our digipak ended up looking very good because of the changes we made.

We were informed by our peers that our magazine advert should run along the same lines as our digipak - black and white with a hint of colour, and the face being the main focus. We consulted various other designs of magazine adverts to get inspiration. In the end, our magazine advert ended up looking very much like the front cover of our digipak. The lips are the only hint of colour on the advert despite the HMV logo which we put onto the bottom.

Here is a compilation of the ideas we got from our audience feedback in order to improve our work: