What is the Purpose of a Music Video?

Most people think that music videos are only there to have something to watch whilst your favourite songs are playing. However, they have a much bigger purpose than that.

Music videos can do many things, but their main objective is to promote the artist. Since most music videos feature the artist, it is easy for them to get publicity. A good music video should stay in the listeners mind when they hear the song.

Here are the main things that a music video could and should include in order to be successful:

• advertise
• draw attention to a song
• illustrate the song
• appeal to a visual audience
• express an individual's emotions
• tell a story
• market an image
• promote the artist/album/single
• persuade the audience to buy
• raise the audience's awareness or profile of the group/artist
• make an artistic statement
• product placement