To make a successful music video, it needs to appeal to the audience in a way that makes them want to buy the music they are listning to. There are several ways to measure how successful a music video is:
Word of mouth
YouTube hits
Newspaper articles/television reports
Number of times shown on television
Downloads (illegal and legal)
Chart position
CD/single sales
Number of requests for a video on music channels
For example, on the 6th November 2012, the number 1 position on the BBC Radio 1 chart was 'Candy' by Robbie Williams. This is based on downloads only. However, the most popular music video on YouTube on this date was 'Little Things' by One Direction with a whopping 15,129,542 views after only having been posted for 3 days.
Both music videos are very different and both are more popluar in different forms. Here are both videos to compare.
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